Costa and Chop’d have ended their trial partnership, which saw the coffee shop operator house a number of products from the London-based salad chain operator in selected sites, MCA has learnt.
The trial was launch last year with a range of Chop’d products on offer at six Costa across London. This was extended to a further 12 sites in March
A Costa spokesperson told MCA: “Costa’s trial of Chop’d Salads in a number of our stores has come to an end. We will no longer be selling Chop’d products but thank the company for a successful business partnership. We continue to innovate and trial new products throughout our stores in order to offer our customers on-going credible choice.”
Chop’d managing director Eddie Holmes told MCA: “It’s been a great experience working with Costa and we have gained huge experience in delivering high quality super fresh salads on a national basis.”
The Chop’d range on offer included Chop’d Jerk Chicken, Tuna Niçoise, Feta & Lentil, Parma Ham & Mozzarella and Falafel & Hummus salads.
Last year, Costa opened a new concept store called Costa Fresco in London, with a focus on ramping up its food offer across breakfast and lunchtime dayparts.
Last month, Holmes told MCA that he was keen to expand the concept further in the regions after opening its first site outside London.
The salad bar concept opened in Manchester’s Cross Street in August and Holmes told MCA he expected future openings to be a mixture of regional launches and openings in London.
The next opening will be in Leeds in October and Holmes said he hoped to add to the London estate before the end of the year.