A new study has shown that restaurants are still failing to tap into the growing interest in craft beer.
The study by Anglia Ruskin University’s PubLAB looked into beer choice in 65 high street branded restaurants across the UK and found that on average, there was a choice of only six beers when compared to 26 wines.
These beer choices were dominated by Peroni Nastro Azzuro, which appeared on 29 menus, Corona (25) and Budweiser (20) with few examples of locally-brewed beers or a range of beer styles. Only 186 different beer brands were on offer across the chains, while one chain alone offers more than 200 different wines.
PubLAB’s Tim Froggett, Senior Lecturer in Marketing at Anglia Ruskin University, said: “Despite initiatives and campaign such as ‘There’s a Beer for that’, and the explosion in the number of microbreweries operating in the UK, the chain restaurant scene has been slow in keeping up.
“Chain restaurants like to communicate the uniqueness and ‘provenance’ of their food offer, but when it comes to beer this is not always the case. While there are exceptions such as Gourmet Burger Kitchen, which offers beers such as Oakham Citra and Beavertown’s Holy Cow Bell, choice for diners is often restricted to mass-market beers.
“There are many different types of beer that compliment different types of food, just as with wine, and Britons are becoming increasingly discerning in their choice of beer. Chain restaurants that become complacent to this risk losing custom to the increasing number of pubs and bars that not only offer a wide variety of beers at competitive prices, but also offer quality food.”