Delivery sales were in double digit growth last month, while takeaways dipped at Britain’s top managed restaurant groups according to CGA by NIQ.
Data from the Hospitality at Home Tracker shows delivery trading was 10% higher than in September 2022.
Whereas, takeaway and click-and-collect sales were down by 3%.
Deliveries accounted for 71 pence in every pound spent by consumers on at-home orders last month, while takeaways attracted 29 pence.
A 7% year-on-year rise in combined delivery and takeaway sales in September marks the fourth consecutive month of growth following 18 months of negative numbers in the aftermath of the COVID-19 pandemic, when consumers returned to the eating out market.
Karl Chessell, CGA by NIQ’s director – hospitality operators and food, EMEA, said that restaurants’ at-home sales are ”settling into a new pattern” of solid year-on-year growth.
”Lockdowns and the convenience of ordering platforms have led millions of consumers to move from takeaways to deliveries, and we can expect more migration in 2024”, he added.
”Restaurants will need to carefully manage the logistical and financial aspects of their relationships with third-party aggregators if they are to optimise customers’ experiences and profit margins in the delivery channel.”
