Research from Costa Coffee has shown 56% of 16-24 year olds believe learning a food and drink based trade would boost their career opportunities.
The figures showed only 37% of over-55s consider the F&B sector a good springboard to future success.
Other findings from the poll of 1,000 people show 42% now identify as ‘foodies’.
More than half believe it is difficult to make a great cup of coffee and 52% say they choose a particular coffee shop because of the skills of its baristas. The research reveals that 16 – 24 year olds are the choosiest coffee connoisseurs, with 60% claiming the baristas’ skill is key to deciding which coffee shop they go to.
Kate Seljeflot, Group HR Director at Costa Coffee, said: “It is clear that the hospitality industry is not only booming, but it’s got the attention of a nation of foodies. Brits are coffee lovers and Costa baristas are consistently working to deliver the best coffee experiences for customers. Costa baristas undergo world-class training and pour passion, pride and skill into every cup. We’re always on the look-out for enthusiastic people who are passionate about coffee, keen to learn a useful trade and enter a flourishing industry.”
