Medium sized brands are winning a slower space race

Medium sized restaurant brands – those with 10 to 25 sites – are expected to emerge as the winners as the restaurant market reopens and recovers in 2021 and beyond. Whilst many large leading restaurant brands (with 25 sites or more) have had to rationalise their estates in recent years due to over-expansion, medium sized brands are expected to gain share and outperform the market in 2021, taking advantage of empty sites and the greater potential for rent negotiation.