Sales of low and no alcohol drinks in the on-trade have almost doubled (48%) in the past 12 months, according to a new report from CGA.

Its Understanding Moderation in the On-Trade report, found that the category is now worth more than £60m per year, with one in three adults (32%) having tried a low or no-alcohol beer, wine or spirit in the past six months.

The growth in alcohol-free options has seen the highest growth at +80%, with sales of mocktails driving the category in particular.

The report also found that in addition to the approximately 15.5m consumers that had chosen a low or no-alcohol drink over the past six months – only 9% of which described themselves as teetotal – another 8.9m said they found the category appealing.

CGA’s senior consumer research manager Charlie Mitchell said the report showed there was huge potential for operators and suppliers to capitalise on the growing number of moderators – particularly in the period after Christmas, given the interest in Dry January.

“With many consumers eager to trial them out of curiosity, along with the evident health drivers associated, the challenge will be to build loyalty and repeat trial in a market where it is increasingly hard to stand out,” he said.