How do you solve a problem like Frankie?

Frankie & Benny's interior

Look, it’s all too easy and unhelpful to stick the proverbial boot in when a brand is in decline, so let’s start with a few consumer feedback positives. The Frankie & Benny’s business retains valuable comparative strengths in terms of its family friendliness and cleanliness of its venues. However, of greater significance, are worrying trends in the more important reasons to visit factors of food quality/taste and value for money, writes MCA director of insight Steve Gotham

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information