Look, it’s all too easy and unhelpful to stick the proverbial boot in when a brand is in decline, so let’s start with a few consumer feedback positives. The Frankie & Benny’s business retains valuable comparative strengths in terms of its family friendliness and cleanliness of its venues. However, of greater significance, are worrying trends in the more important reasons to visit factors of food quality/taste and value for money, writes MCA director of insight Steve Gotham