Ian Dunstall
- Opinion
The transformational potential of rebranding and remodelling
Embarking on a rebranding or remodelling programme may seem like a sure-fire way to reinvigorate your business, but there are many aspects to consider if you want to get it right, explains brand strategy consultant Ian Dunstall.
- Analysis & Insight
Getting to grips with the urban grab-and-go space
In the latest of a series of articles on brand propositions within the key segments of the eating and drinking-out industry, Ian Dunstall looks at the key players in this largely lunch-led market sector.