The food-to-go mission value to the UK’s convenience store sector is set to be grow from £4.8bn this year to £7.8bn by 2020, according to new research by M&C’s sister consultancy firm him!.
The new research found that one in four UK adults had bought food to go from a convenience st0re within the last seven days.
The survey also found that quality (42%), price (40%), freshness of food (28%) and range (26%) were the most important factors for when consumers decided where to purchase food to go.
Healthy options were chosen by 10%, meal deals by 10%, choice of brands (7%) and promotions (6%).
The joint most important factors to consumers in London is quality and freshness (50%).
When asked what other types of stores or outlets consumers visit to purchase breakfast to go, 16% said other convenience stores, 9% said high street outlets, such as Greggs and Pret A Manger, while 18% said fast food outlets.
In terms of lunch to go, 29% said other convenience stores, 14% said high street outlets and 28% chose fat food outlets.
