British consumers want to make more sustainable choices when eating or drinking out but feel ill-equipped to do so, according to a new report.

The research, conducted on 2,000 people by food software company Foodprint from Nutritics, found that over a third of consumers (35%) felt they did not have the right information to make sustainable food choices when dining or drinking out.

Over a quarter (27%) of those surveyed wanted to know the carbon footprint of a meal, 40% were interested in whether the food had been locally sourced, while a restaurant’s contribution to food waste was a concern for more than a quarter (26%) of respondents.

As many as 64% of consumers believed eating and drinking establishments could do more to reduce their environmental impact, with almost a fifth (18%) claiming they could do “significantly more”.

Other findings showed that almost half of consumers (45%) were driven by a venue’s commitment to sustainability when deciding where to go and spend money, while over half (57%) said it was important that venues and brands made efforts to reduce their environmental impact.

“It’s evident that a significant – and increasing - number of consumers are trying to make better choices to make the planet a greener place,” Stephen Nolan, CEO of Foodprint from Nutritics, a fully automated environmental impact scoring system which measures the carbon footprint and water usage of foods, recipes and menus, said.

“Operators are in a powerful position to use their resources, including technology, [to] not only accelerate their own journey to net zero but also in doing so to drive increased footfall from environmentally savvy diners.”

The findings come after MCA’s Restaurant Conference heard

Sam McCarthy, head of sustainability at Nando’s, explain how it important it is for restaurants to consider the impact operations and the supply chain has on water systems and biodiversity, as well as carbon.

Last week, UKHospitality said hospitality businesses were committed to reducing their carbon footprint, but warned that government partnership with the sector would be crucial to achieving these goals due to the ongoing cost of doing business.