New research has found that 30% of Brits are eating out more often than they did 10 years ago and a third of people dine out at least once a week.
According to research from diners’ club tastecard, the money saving aspect of dining out is most important for younger diners, while varied menus (62%) and restaurant recommendations from family and friends (41%) are most influential for over 65s.
The research also found that one in five (21%) people believe children’s menus now offer a wider choice, leading 18% to admit that they now dine out more often with their family.
One in five (19%) people surveyed claimed to be happier to order food at the bar than they were previously, and now don’t always expect table service – taking the pressure off a family meal and making it a more casual affair.
The research also found that only 11% would dine alone, with 34% saying they would feel too self-conscious, 28% worried they’d have no one to talk too, and a further 18% would find it embarrassing.
Two fifths of people believe it is now easier for people with special dietary requirements to enjoy a meal out, with more extensive ranges of vegetarian and gluten-free options available.
Thai cuisine was the most popular for those using tastecard with 22% choosing it, followed by Italian (19%), Indian (16%), Mexican (13%) and Japanese (9%). Only 3% chose British cuisine.
Matt Turner, founder and chief executive of tastecard, said: “Since launching 10 years ago, there’s definitely been a shift in the number of menu options and creativity within them, all of which have helped create a world where dining out is much more accessible to people across the board.
“Menu changes that have been the most successful are those keeping up with the foodie trends. An example is the recent ‘superfood’ craze. Since this kicked off, it’s rare to visit a restaurant that doesn’t offer a superfood salad with quinoa, kale or bulgar wheat on the menu. Ingredients that were extremely rare on menus ten years ago, are now important if restaurants want to get customers through the door.
“Overall, it’s great to see that people can now enjoy a meal out without it being a special occasion. We’ve always had the aim of making dining out more accessible to all, and it’s great to see that happening.”
