Casual dining brands are becoming more promiscuous with delivery operators, MCA analysis has revealed.

According to MCA’s UK Delivery Market Report 2019/20, the number of top 100 brands using more than one delivery operator increased from 13 (2018) to 27 in 2019, an uplift of 19%.

Over the course of the year, brands like Leon, Abokado and Bella Italia all moved from single to multiple operators.

Although Deliveroo was the most used platform among branded operators, working with 80% of the top casual dining brands that offer delivery, it experienced a year-on-year loss of one operator, moving from 57 to 56.

In contrast, Just Eat only served 36% of brands but experienced the greatest growth. It added 16 of the top 100 to its platform including KFC, Burger King and Wagamama, totalling 25 restaurants by October 2019.

Uber Eats also experienced a year-on-year growth in operator partnerships from 13 to 19 brands, with 35.7% of those using Delivery available on its platform.

The report predicts that foodservice delivery as a whole will claim £1 in every £10 spent on total eating out spend by 2022, and as such, with clear advantages like increased availability and brand awareness operator to delivery platform promiscuity is a trend that is expected to continue.

For more information on the Foodservice Delivery Report 2019/20 please contact insight.enquiries@mca-insight.com.