Consumer uncertainty in the early part of 2017 has created a setback for operators with a 3% implied fall in eating out sales, MCA analysis has found.
MCA’s Eating Out Panel Q1 2017 report found a significant decrease in consumer visit frequency, with the average number of eating out visits per head per month falling by 8%.
There were heavy decreases at each day-part, although the decline in total market value was softened by inflationary-driven increases in average visit spend.
The report also reveals consumers are cutting back on unhealthy snacks as healthy eating gains further traction, with the pain worst felt in the supermarket to-go segment.
A winner of quarter was the British pub, with pub restaurants the only channel being visited on a significantly higher share of visits at every day-part compared to last year, average spend on the rise, and JD Wetherspoon a key driver of success.
Nando’s is the most visited chain, growing share at lunch and dinner, and with the highest NPS and revisit intention of the Top 10 dinner brands in the total market.
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