​Choices have to be fair across both genders

Ladies served pints of Greene King ale beer

There’s been an industry conundrum for some time about how to broaden beer’s demographic (from predominantly male) to a more balanced audience of men and women

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this premium article.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com