Brasserie Bar Co, the group behind Brasserie Blanc, is eyeing a cluster approach for the expansion of its White Brasseries portfolio as the pub operation gears up to make its debut in the North West.
The company will shortly reopen the Loch Fyne in Alderley Edge as The Oakwood and chief executive Mark Derry told MCA that the group was looking at further opportunities in the region to repeat the expansion formula that has seen it already grow to nine sites in the south east.
He said that like-for-like sales across White Brasseries were up 14% year to date and were producing average weekly sales of c£37,500.
Derry said that the group continued to look at opportunities in the south east and was in advanced talks on a number of sites with different pub companies.
At the same time, Brasserie Blanc is set to complete the final stage of its 20-month long rebranding programme with the re-launch of its Bristol site later this month.
Situated in Bristol’s main shopping centre, Cabot Circus, the brasserie’s refurbishment has transformed the 4,500sq ft space featuring its 110-cover main brasserie including a 48-cover mezzanine level.
The former Grade I listed Friary Building will also house a bar lounge area and a cheese & wine table, as well as an external bar and lounge for outdoor drinking and dining for up to 148 guests.
The venue will also offer a private dining room for 10-40 guests, the Calefactory – named after an important room in a medieval monastery – as well as two event spaces; Bakers Hall (40-70 guests) and Cutlers Hall (70-120 guests) available for meetings, events and weddings.
Derry said: “We are delighted to mark the final phase of our brand evolution with the re-opening of our Bristol brasserie. We began this project with the aim of refreshing the Brasserie Blanc brand, ensuring the décor complements our menu of honest French cooking. We’ve received fantastic feedback for all our other refurbished brasseries so far and we are excited to reveal our 17th and final stage!”
