Belgium high-end food delivery service Take Eat Easy has launched into London after raising £12m in funding.
According to City AM, the Brussels-based start-up, which is backed by Germany’s Rocket Internet, DN Capital and Piton Capital, will use this capital to grow its services in new cities and support more restaurant partners in its current territories.
It hosted a launch party in Shoreditch last night and has already signed up more than 150 restaurants based in London, including Ceviche, Pizza Pilgrims and Tayyabs.
A third round of funding is currently underway and expected to close within the next few weeks.
Take Eat Easy chief executive and co-founder Adrien Roose told City AM: “London is the most attractive market for food delivery in Europe, simply because of people’s eating habits. Food delivery is already huge in London, so it makes a lot of sense. When we decide to expand into another city we look at a lot of things – density of population, density of restaurants, and all the boxes are green when it comes to London.”
Customers pay the restaurant’s set prices for their food, plus a flat fee of £2.50 for delivery.
