Nez, a London-based food and drink discovery app, has raised £2m in funding, with investors including Burger King UK chairman Martin Robinson.
The raise bringing the app’s total funding to date to £3m since its inception in 2016.
It will see the app increasing profitability of the high street through marketing, developing its advanced technology and data capabilities, as well as updating its new B2B offering, nez perks, an employee benefits platform.
Nez engagement figures report more than 385,000 food and drink offers have been redeemed in the app by its 150,000 users, and the app is expecting to hit 200,000 users by the end of September.
Joe Zender, founder and CEO of nez, said: “I came up with the idea of nez as I walked past a restaurant that had a ‘half price’ sign outside, yet it wasn’t getting much attention. I realised there must be a gap in the market for an app that features hyperlocal, real-time offer in London.
“To see this vision come to life in an easily functional app, with now over 330 partners is truly incredible and rewarding. I can’t wait to see how this funding will help local food and drink businesses and help revive the high street, while providing Londoners with exceptional offers and a vast choice of meals to choose from!”
Martin Robinson, Chairman of Burger King UK, said: “We believe nez’s offering is truly unique in the industry, and is a breath of fresh air in terms of their marketing opportunity for their partners. We are looking forward to embarking on this journey with the brand and continuing to watch its exceptional growth.”
