MealPal, the monthly lunch subscription service, launched in New York City last March, is set to launch in the UK this month, MCA understands.
The service, which is also available in Boston, San Francisco, Miami, Chicago, and Washington DC, works on a model similar to Netflix and was founded behind the team behind ClassPass, a startup that gives customers access to a variety of fitness classes in a particular city for a flat fee.
With MealPal, you get an all-you-can-eat subscription - you can pick up a daily (albeit not unlimited) lunch from participating restaurants.
It is understood that over 150 restaurants have already signed up to the new service, including Comptoir Libanais, Chilango, Pure and Chop’d. The company is holding a launch party next Thursday (16 February) at WeWork in Moorgate.
MCA has learnt that the company has appointed Nick Green, formerly head of sales at Deliveroo, as its general manager for the UK.
Last September, the company launched what it described as a “Tinder for food” function, where users can swipe right or left on up to 100 ingredients they like or dislike. Then the app’s bot will recommend meals based on those preferences.
The service was originally launched as MealPass before rebranding as MealPal in September.