Byron sees virtual brands as opportunity rather than threat

Hostech 178

Virtual brands will “only be complimentary” to physical brands if they’re approached correctly, Julieta Suarez Ruiz de Huidobro, head of Byron’s ecommerce, told delegates at MCA’s Hostech event last week.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email or call +44 (0)1293 610343

If you already have access, please SIGN IN