Yield management platform BigDish is to launch in Brighton next week and it continues the expansion of its technology for restaurants across the UK.

The company said it believes Brighton is a significant location for the business and increase restaurant numbers to increase quickly after launch.

It said it is aiming to have all territory managers in place across the UK by early September.

As previously announced BigDish said it expects to enter into a partnership with a UK technology platform following the Brighton launch and will provide further details in due course.

BigDish also announced it is launching a Brand Ambassador Program and following discussions with celebrities and well-known personalities over recent months, the company expects to announce the first Brand Ambassador in due course.

The role of the ambassadors will be to act as influencers in order to increase user acquisition and customer engagement. This is expected to be achieved through social media, video advertisements and attending key events.

They will be remunerated in shares rather than cash and any shares will have a restricted period from being able to sell. As such, the company has issued 12,000,000 shares that are ring fenced for the program.

And in a board reshuffle Jonathan Morley-Kirk will move from non-executive director to non-executive chairman and Aidan Bishop, BigDish founder, will move from executive chairman to executive director. This will enable Morley-Kirk to have greater oversight of various regulatory and compliance work and enable the company to make improvements in this important part of the business.

Sanj Naha, CEO commented: “It has been a very busy period for BigDish with the recruitment strategy. Having all territory managers in place across the United Kingdom by September would drive our growth, as well as having additional developers and restaurant and customer support personnel in Manila.

“Having worked previously at booking platforms such as TripAdvisor and Bookatable, I am aware of the importance of ensuring that every part of the business is built for scale. The recent focus on account management in our first two territories is very healthy for us at this stage. The summer period enables us to put our heads down and work hard on the ‘non-visible’ aspects of the business. From September onwards, I expect BigDish to be firing on all cylinders across the whole country.”