All Bar One, the Mitchells & Butlers-owned brand, has launched a new loyalty app, offering guests rewards, exclusive offers and an opportunity to build their wine and cocktail knowledge.
The new service provides users with a digital ‘stamp card’ that rewards consumers with exclusive tailored treats and offers.
The app, which has been developed in partnership with technology provider Eagle Eye, assigns each app user with a unique code that enables All Bar One to track preferences and reward them with personalised offers.
The app, available for both iOS and Android devices, will also be compatible with beacon technology, which will be rolled out across All Bar One locations in the coming months.
Michael Duffy, marketing manager at All Bar One, said: “Launching the All Bar One app is one part of our continued focus on developing our digital loyalty offering.
“We know more about our customers than ever before and the Eagle Eye app technology enables us to continue to build our knowledge, reward our guests every time they visit and ensure we are creating offers that are even more relevant and engaging.”