Wasabi Sushi & Bento has claimed that it has become the UK’s first major operator to offer its sushi made with brown rice.
The company said that recognising today’s consumer’s ever-growing need for quality ingredients and healthy products, it was proud to launch ‘Grain Power’ brown rice sushi, available in five different sets.
It said that with a lower GI (glycaemic index) and higher fibre content, brown rice offers an alternative to the classic white rice whilst retaining the familiar texture and flavour.
Frederic Lluch, operations director at Wasabi, says: “We spent a lot of time developing this sushi and carefully selecting the right brown rice to use. It offers an alternative for our customers looking for a little variety in their sushi but still craving that same delicious flavour and texture.
“Our master sushi chefs have been hard at work testing this “medium-grain” rice which keeps the healthy bran layer intact. They cook it fresh in-store and use it to make the sushi every morning. We think it’s a really great product and we’re looking forward to hearing what our customers say about it.”’
Wasabi has recently opened its 46th UK branch and its 2nd site in New York. It plans to open a branch in Ealing Broadway in July with an expansion to Oxford lined up for later in the year. The company has recently entered a partnership with the housing and homelessness charity Shelter.