Raoul Bova, the actor currently starring in Under the Tuscan Sun alongside Diane Lane, has been chosen by Bacardi to replace ex-soccer 'hardman' Vinnie Jones, in its next TV advertising campaign. Bruce Ray, director of trade marketing for Bacardi-Martini, said: "The past three years have seen Bacardi rum sales climb to a 10-year high. The Welcome to the Latin Quarter campaign has made a significant contribution. But it’s time to refresh the communication. "Raoul has a strong Latin look which we feel works well for our brand. He embodies the spontaneity, gritty passion and vitality of Bacardi rum."