Heineken UK has pledged to support a project to restore more than 100 orchards across the country, with a view to transforming urban areas.

Helping Britain Blossom, which was launched yesterday, will start in London, Birmingham, Hereford and Edinburgh, before expanding in to other urban areas in year two.  The aim is to create sustainable, long-term orchards planted and managed by the community, for the community.  The project aims to restore 100 community orchards by 2017. 

Helping Britain Blossom will be delivered in partnership by Heineken, the Urban Orchard Project and The Bulmer Foundation.

David Forde, Managing Director for Heineken UK said: “This new project is about bringing people together, in an exciting and practical way, to create lasting change in the areas in which they live. As a cider maker, orchards are hugely important to our business. We also know that they can have real benefits for urban communities. We want to share our passion for orchards with communities across the country.  I look forward to seeing the groups, and their orchards, blossom over the next few years