Fresh Direct has formed a new food company, under the Fresh Direct name, with Bain Capital, the owners of Brakes.

The new group will bring together three of Bain’s food businesses - M&J Seafood, Pauleys and Wild Harvest - which will retain their brand identities.

Bain Capital and Fresh Direct owner Nigel Harris will jointly own the new venture under the management of David Burns, the current managing director of Fresh Direct who will be chief executive of the new venture.

Fresh Direct owners, Nigel and Colin Harris will continue to take an active role in the company.

The company was established in 1966 by Colin and Nigel Harris’ father John.

David Burns current managing director and future chief executive said: “When considering this opportunity, we needed to agree that it enhanced and added value to our business plans, giving due consideration to our customer requirements in a rapidly evolving market.  I am, therefore, extremely excited at the decision we have arrived at.  This opportunity stood out head and shoulders above other possibilities, was good for employees and provided broader opportunities for our customers.”