Drinks wholesaler Conviviality has appointed James Lousada the former UK chief executive of Carlsberg to run its trading division, which supplies wine, beer and spirits to the supermarkets.

According to MCA’s sister title The Grocer, Lousada took up the post of managing director at Conviviality Trading yesterday, taking charge of the newly enlarged division following the £60m acquisition of wine wholesaler Bibendum PLB in May.

Lousada was in charge of Carlsberg UK from January 2014 to October 2015, when he was responsible for the re-launch of the brand’s ‘Probably’ campaign and represented the brewer as a board member of the British Beer & Pub Association and The Portman Group.

Prior to his spell at Carlsberg, Lousada spent three years as general manager for Europe at Accolade Wines.

Conviviality chief executive Diana Hunter told The Grocer: “I am pleased that James has joined the group today to head up Conviviality Trading as he has significant experience in the industry.

“This experience, combined with Conviviality’s unique insights into the UK consumer’s drinking habits both in and out of the home, will assist James and his team to tailor ranges and assortments to meet the needs of the multiples and their customers.”

Earlier this year, the owner of Matthew Clark Conviviality, made two appointments to its board.

Mark Simmonds joined from Mitchells & Butlers as commercial finance director and David Robinson was appointed managing director of Conviviality Retail, the business unit focused on its franchise store operations.