Online takeaway business EasyFood, backed by EasyJet tycoon Sir Stelios Haji-Ioannou, is offering its services for free to new restaurant partners in an expansion drive, MCA’s sister title the Grocer has reported.

The company is offering three months’ free subscription to the next 1,000 restaurants to sign up as it expands from Birmingham into Wolverhampton, Walsall, Coventry and Dudley.

The model differs from traditional delivery operators in charging a flat fee as opposed to commission.

The company does not currently offer its own delivery function but plans to add in this element as part of its growth plan.

“There’s quite a few last-mile delivery companies now popping up,” EasyFood co-founder Jeewan Sagu told The Grocer. “We’ve had offers to take on the whole delivery arm, which we’re in talks about. Early next year we’ll start the process of putting something in place across the UK.”

He added: “We’re running smoothly now and we’re in the position that we want to start to expand and take this to the next level.

“We’ve got a lot of ambition from Stelios as well. He wants to conquer the UK very quickly. But we have to make sure it’s paced right and we’re doing it in the best possible way, because we want to deliver success to the restaurant owners.

Sagu and business partner Gurpreet Sidhu were sent a “cease and desist” letter by Haji-Ioannou’s lawyers after founding the business, but the billionaire was later convinced to buy a one-third stake.