Diageo has partnered with UberEats to offer retailers the opportunity to grow their alcohol sales.
Retailers will be invited to work alongside Diageo as supply partners to fulfil orders of its beverages, as well as mixers and snacks, via the UberEats app.
Diageo said the initiative will provide a significant opportunity to increase alcohol sales among new customers, whilst also offering loyal customers an innovative new way to enjoy the company’s products.
It owns a range of spirits brands, including Captain Morgan, Tanqueray and Johnnie Walker.
A previously established partnership with London convenience chain Portlands 24/7 is said to have “generated an 8% increase in alcohol sales over the last eight weeks”.
Rachel D’Silva, of Diageo GB, said: “Our partnership with UberEats aims to expand the growing opportunity of on-demand delivery into the convenience sector by bridging the gap between retailers and consumers.
“Through this partnership, Diageo has embraced an innovative technology trend, driven by a shift in millennial needs and a rise in tech-enabled delivery channels.
“The initiative also enables our trusted stockists to work alongside us and UberEats to set up, promote, and arrange a smooth pickup and delivery service, which will help them to maximise alcohol sales as a result.”
UberEats is now available from 11am to 11pm, seven days a week and allows customers to use their Uber account to digitally order, pay, track and receive drinks and snacks.
The app is age gated and all users will be asked to provide their age prior to submitting an order. Valid photo ID to verify the recipient’s age will also be required upon delivery.
