The Beer & Cider Marketing Awards, which set out to discover the UK’s best marketers and celebrate the best campaigns across the industry, have been launched for 2017.
Established in 2015, the awards, for which MCA’s sister title the MA is the media partner, are open to all brewers and cider makers with a presence and focus in the UK, and recognise excellence in the following categories, pitching beer and cider head to head:
Best Ad Campaign – Broadcast
Best Ad Campaign – Print
Best Business to Business Campaign
Best Integrated Campaign
Best Online Marketing
Best PR Campaign
Best Stunt/Guerrilla Marketing
Best Corporate Responsibility Initiative
Best Targeting of Alternative Markets
Outstanding Individual Contribution
Best Beer Marketing overall -
Best Cider Marketing overall
Overall Winner: Grand Prix 2017
Entries are now open for the awards are run in partnership with national drinks supplier, Matthew Clark. Closing date for entries is 26 June 2017. Winners will be announced at an event on 21 September 2017 at the Truman Brewery, Brick Lane, London.
Justin Wylde, category manager - Beer, Cider and Soft Drinks at Matthew Clark, said: “We are pleased to support the Beer and Cider Marketing Awards with Boutique Beers for the third year running, this superb event showcases the best of beer and cider marketing and shares our passion and commitment to the sectors. Marketing is not just billboards and hashtags. its creating experiences, educating and celebrating all that is good in beer to capture the imagination and reach new audiences”.
Leading beer writer and co-founder of the Beer Marketing Awards, Pete Brown said: “The awards are open to all, demonstrated by the breadth of winners from last year’s competition, ranging from Loch Ness Brewery to Heineken. So whether you’re a mainstream lager brand creating a large scale TV advertising campaign, a microbrewer pouring your creativity into social media, or a cider maker who’s tirn up the rulebook in pack design, the awards for everyone, at every level.”
A number of sponsors from last year have already committed ahead of the launch to support the 2017 event including: Them that Can, There’s A Beer For That and Vektor.