On the back of opening its first shell site in over six years at the Barclaycard Arena in Birmingham, La Tasca chief executive Simon Wilkinson has said that the company has been “completely revolutionised” since it closed its old site in the city back in 2012.
After three years away, the company said it had returned to the city, with a shift from an 85% frozen to 85% fresh cuisine.
The new venue, which serve Spanish tapas and paella overlooking the city’s canal ways, also features a new Bar de Sangria.
Wilkinson said: “Under new management & ownership, La Tasca has completely revolutionised since we closed the old site in the city back in 2012. Our food is now made with over 85% of the menu delivered fresh daily and sourced from local Spanish producers. We also specialise in 14 different sangria cocktails. We are delighted to be bringing our new brand to the refurbished Barclaycard Arena and the city of Birmingham.”
Earlier this year, the c45-strong group appointed BDO Corporate Finance to advise on its options in a move that could lead to current backers Kaupthing and Commerzbank ending their interest in the business.
It will launch its next generation brand design at Covent Garden this month, before rolling it out after a “good few months of assessing it”.
