The team behind iconic Soho-based, Italian deli, Lina Stores is set to open their first restaurant.

The company, which has been trading in Soho for more than 75 years, is set to open ‘Lina Stores - 51 Greek Street’ on the former Trattoria Da Aldo site

The concept will be “influenced by the restaurants and cafés of mid-century Italy” with a menu inspired by the authentic ingredients from the original Brewer Street store.

MCA understands that the new concept’s launch is being backed by the White Rabbit Fund, the Kofler & Kompanie-backed investment vehicle for fledgling restaurants led by Chris Miller.

The new 51-cover restaurant, set over two floors, will be “evocative of the original Lina Stores deli and its instantly recognisable green, white and polished aluminum aesthetic featured throughout”.

“When Lina Stores was first founded, Soho was home to a thriving Italian community of Italian butchers, delicatessens, shops, restaurants and bars. Most of these independent businesses have slowly closed their doors but Lina Stores has remained a constant, a home away from home for many Italians like me in London,” said head chef Masha Rener. “Many of our customers have been coming back to Lina Stores for years and we can’t wait to open our first restaurant, creating another destination where simple Italian cooking can be celebrated at affordable prices by all of our customers (old and new) for another 75 years to come.”

It is thought that if successful the company will look to add further sites under the Italian concept.

White Rabbit Fund also backs the Kricket, Island Poke and Madame Wong concepts.

Jake Bernstone at Stonebrook London acted for the landlord on the Greek Street deal.