Wagamama chief executive David Campbell told MCA’s Restaurant Conference that he sees the potential for more than 100 US restaurants for the brand.
Speaking via video link from Boston, Campbell told delegates that he expected to double the currently three-strong estate by next year. He said the group had secured a second lease in New York, in the East Village, and was close to securing a fourth site in Boston.
He said: “We’ve been in the US for about nine years now and we’ve learnt a lot. We had four sites in Boston but we closed one down in the suburbs. We are now focussed on urban areas of Boston and New York.
“We’ll be up to six sites in the US at least by next year and the plan is to be at 50 in five years time. Longer term, we certainly see the potential to be north of 100 restaurants here. We’re really excited by the new sites in New York and Boston and what we can do in other areas of the US.”
Campbell confirmed that Wagamama would open in Paris, Madrid and Milan within the next year and said the company was also actively looking at Germany.
Campbell conceded that the company’s double digit like-for-like growth could not continue indefinitely but he said he expected Wagamama to continue to outpace the competition – something it has done for the past 123 weeks in a row according to the Coffer Peach Tracker.
He also said the group had a good working relationship with Deliveroo but stressed “delivery needs to be an addition to what we do, not a substitute”.