Restauranteur Bjorn Van der Horst is opening his first broth shop in a pop-up venue at Westbourne Road, West London to prove the concept ahead of roll out.

M&C understands Bone Tea Company is undertaking a crowdfunding campaign to fund more outlets which will open as both standalone sites and concessions within retail units.

It is looking to raise £250k via Crowdcube and will raise the seed equity via Kickstarter.

The pop-up site, which will operate until the end of October, will act as a testing ground for producing broths on mass and gauging customer reaction to the products. The roll-out schedule is dependent on the performance of the test site.

The Broth Bar Lab located inside Bumpkin store on Ledbury Road, will open Monday – Thursday with space for 30 diners serving a small menu of broths and meals including include meat marmalade, bone tea glazed chicken wings, pulled pork or beef bun and bone tea fruit scones with clotted cream.

These dishes form the basis of the broths available - beef, pork, chicken, mushroom and fruit – all served with bread and condiments to eat in or take-away.

The broth is made by cooking the stock at a low temperature and for a prolonged period that releases more nutrients and infuses the aromatic ingredients.

The menu features only GMO-free products, Cornish grass fed beef and pork and chicken sourced from the Cotswolds.

Van der Horst is collaborating with chef Omar Romero on the project.