Tortilla, the Quilvest-backed, fast-casual concept, has joined the sugar tax campaign headed up by Jamie Oliver by levying 10p on all of its sugary drinks.
From 19 October any drink with added sugar will be subject to the levy, the proceeds of which will be donated to the Children’s Health Fund run by charity Sustain.
Richard Morris, managing director said: “We’re delighted to show our support and be part of this campaign. It really is a valuable cause and it is essential to raise awareness of the dangers of consuming too much sugar. We hope that our involvement in the campaign will continue to raise awareness of this issue as well as divert funds to such a worthwhile cause.”
The initiative set up by Sustain sees participating restaurants in the UK donating 10p (before tax) from the sale of every soft drink with added sugar to the Children’s Health Fund.