Tesco is to launch its new casual dining format at its Extra store in the Arena Shopping Park, Coventry next month under the name Decks, which it describes as a “fresh take on eating out”, M&C Report has learnt.
Decks, which is part of the group’s newly formed Tesco Family Dining division, will cater for consumers from morning to evening and will feature “Deck hosts” manning different food stations similar in style to Toby Carvery.
Led by the company’s commercial director Michael Holmes and developed under the Project Starch name, Tesco says that Decks will offer “classic British favourites, from breakfasts and roasts to crumbly cakes served with a proper cuppa”. Deck hosts will carve fresh roasts and prepare salads.
Bramwell Pub Company chairman and former M&B chief executive Adam Fowle has been advising the group on its eating-out strategy.
It is thought that the new restaurant will open on 5 August.
Tesco Family Dining is overseeing the development of the group’s eating-out portfolio, which includes Giraffe, Harris + Hoole and Euphorium Bakery.
Giraffe will open its first site within a Tesco store, also on 5 August, in the Extra superstore in Watford, as revealed by M&C Report in April.
The company, which was acquired by the supermarket giant earlier this year for £48.5m, also reiterated that it planned to open 10 restaurants in Tesco stores and five new high street sites over the next 12 months.
