Martin Dewey, the founder of Square Pie, has launched a new venture specialising in taking “authentic restaurants brands and making them successful in wholesale and retail markets”.
Beat Foods started with the acquisition of the Square Pie brand, which has listings in most major retailers across the UK as well as leading foodservice companies.
In February, Square Pie, the five-strong pie shop concept led by Dewey, went into administration, blaming falling retail demand, and rising rents, rates, staff and food costs.
Square Pie Ltd, which had four London restaurants and one in Birmingham, went into administration on Monday 5 February after a marketing exercise by KPMG failed to secure a buyer for the restaurant business.
The 16-year, £4m turnover business fell short of a round of equity investment in March 2017 that was designed to help fund the development of a new repositioned restaurant brand Square & Co aimed at turning around the struggling group.