Sourced Market revealed plans to open a 4,500 sq ft site on a new motorway service site currently under construction in Leeds.
The site – its sixth – will be on the new Leeds Skelton Lake services station at J45 on the M1, opening this autumn.
It will sit alongside Starbucks, Burger King, KFC, LEON, Upper Crust, Urban Express, Harry Ramsden’s and Pizza Express.
Ben O’Brien, Sourced Market chief executive, told MCA the new Sourced Market unit would open in November, featuring food on the go, coffee and bakery, a small café with “a bit” of seating and speciality food retail such as wines, craft beers and cheeses.
News of the new venture came after the opening in the departures lounge at Eurostar, though the group’s expansion has not been as fast as originally anticipated. It had planned to have 10 sites trading by the end of last year.
O’Brien said: “We have sizeable ambitions. We are making changes to the existing business [under new managing director Scott Macdonald] and will start more seriously acquiring sites towards the end of the year for the 2020/21 financial year.”
He said Sourced Market was looking at opening one large site in the next financial year and it was talking to “a couple of airports” and two smaller sites.
“We’ve been approached about a couple of partnerships with retailers that have a large space and are looking at how they encourage more people to go into that space rather than order online. We haven’t agreed anything yet.”
O’Brien said one of the reasons he hired Macdonald was because of his background at Bill’s which had been one of the most successful recent brands in the all-day café sphere.
“That’s what we do very well at St Pancras but at the more high street sites we are looking to enhance the menu and the service model so driving both the dining element but also the food to go.”