Soho House, the bar, restaurant and members club group led by Nick Jones, is gearing up to launch multiple sites under its Chicken Shop and Dirty Burger brands and is starting to look at possible opportunities for both concepts outside London.
Nick Caton, the company’s director of restaurants, told M&C Report: “We are moving into a position in terms of putting the resources together where we can open a number of sites under both brands. We feel both can work in a number of locations both in London and in cities across the UK.
“Over the next 12 months we hope to make real progress in terms of openings, depending on the right sites becoming available. If everything comes off, and it’s a big if, we could reach double figures for both over the next 12 months.”
The group will open its third sites under both brands in a joint site near Whitechapel tube station on Mile End Road at the end of April/start of May.
Caton said that the group had proven Chicken Shop, which won the Emerging Concept award at this year’s Retailers’ Retailer, worked in off-pitch locations and that the company was currently viewing a number of locations for the brand in London, including Shoreditch.
The company, which opened a second site under the concept in Tooting last year, will open a further site this May in the basement of its new Hoxton Hotel at 199-206 High Holborn. The group will also operate a Hoxton Grill on the ground floor of the site. A Chicken Shop site had been mooted for the unit under the group’s Pizza East site in Shoreditch.
The company launched the chicken-led format with Dirty Burger and its Pizza East brand in Kentish Town in 2012. Dirty Burger, the burger concept launched by Soho House Group last year, currently operates a further unit in Vauxhall. The brand is also set to open in Tooting and Mile End over the coming months.