Social Entertainment Ventures (SEV), the operator of Bounce and Puttshack, has lined up a site in Shoreditch for its Hijingo Bingo concept.
The company, which was founded by Adam Breeden and is led by Toby Harris, has submitted an application for a bingo licence at 9 Appold Street.
The concept, which was developed by Breeden and Rebel Bingo creator James Gordon, is also thought to have sized up a site in Holborn.
Launching the concept in May, SEV said Hijingo would “infuse technology and traditional number play to unlock a ground-breaking twist on bingo like never before, shaking up Britain’s socialising scene once again.”
It said at the time that it planned to launch three Hijingo! venues within the first 12 months of trading across major UK cities, including London, with the goal of opening 20 sites under the concept over a five-year expansion period.
Speaking at the time, Breeden said: “Hijingo! is set to be the most thrilling and revolutionary bingo experience imaginable. It’s hugely exciting to be partnering with James given his vast experience running high entertainment bingo events through Vegas and around the world. We have substantial plans to own this pioneering form of bingo for the new generation.”
Gordon said: “Hijingo! is the culmination of my ten years of research, development and operation in the world of bingo, working with my own brands across the globe, as well as leading British bingo brands. I couldn’t have dreamed of a better partner to collaborate with than Adam and the Social Entertainment Ventures team - Hijingo! is going to completely supercharge the billion-dollar British bingo market.”
Cushman & Wakefield acted for SEV on the Appold Street deal.