The Restaurant Choice Gift Voucher has marked its first year-end with sales in excess of £1m.
Early customers include the likes of the Grass Roots Group which was one of the first agencies to offer Restaurant Choice to clients as part of its employee and customer loyalty programmes and as a way to say “thank you, have a meal on us”.
Jenny Cuthbert, director of The Restaurant Choice, said: “Reaching the £1m mark within 12 months of launch illustrates just how popular dining experiences are. Our gift voucher can be spent in more than 1,000 restaurants across the UK including Nando’s, Jamie’s Italian, YO! Sushi, PizzaExpress and Café Rouge. Recipients love the choice – whether they want a ‘family’ experience; a romantic and sophisticated meal for two; or a great night out with friends, our gift voucher offers it all.
“The next twelve months will see us add more iconic brands to our voucher, together with a move into digital delivery via e-voucher. We want to establish Restaurant Choice as the dominant dining experience voucher in the b2b arena – we can only do that by continuing to extend its appeal and by providing corporate customers with a great range of support services designed to give the best return on investment.”
