Boparan Ventures, the owner of the iconic Harry Ramsden’s brand, is to close the fish and chip shop chain’s original restaurant in Yorkshire as it looks to modernise the 35-strong business. The chain, which is led by chief executive Joe Teixeira, plans to refurbish its estate and expand the brand extensively in the UK. However, as part of this process it has decided to close its original restaurant in Guiseley, which first opened in 1928, next month. Teixeira, who joined the company in September, said: “Whilst the Harry Ramsden’s brand remains strong nationally, it is not immune from the challenging economic environment. The Guiseley restaurant is making a loss and needs a considerable investment before it could potentially become profitable again. “This has been a difficult decision that has not been taken lightly, especially given the wonderful, affectionate support Harry’s in Guiseley has enjoyed from its customers and staff. But we have to face the economic reality that it is loss-making. The planned closure comes after the company embarked on an extensive round of consumer research in order to find out how the brand was currently perceived and is set to incorporate the findings goings forward. The brand opened its latest site at the Westfield Stratford City development in September. The new site is thought to already incorporate a number of new tweaks across its design and offer. The group is looking to expand the chain both nationally and internationally, with franchise opportunities set to be explored in China, the Middle East and India.