Emerging Manchester restaurant operator On the Wall is opening its second restaurant, Quill, and has its sights set opening up 10 venues under three distinct brands.

The high-end restaurant launching next month in Manchester is the second of three concepts from On the Wall and has been designed to rollout nationwide, M&C has learnt.

On the Wall chief executive Chris Longmate told M&C the new venue is aimed at a distinctly different market to Chalk Bar & Grill which opened in the affluent suburb of Didsbury in May last year.

Longmate said On the Wall will continue to expand and has a clear strategy for Chalk, Quill and a third format, which will be introduced in March next year.

The third format will be a restaurant and bar brand but completely different to Chalk or Quill; following its launch next year, the group will open more venues under each of the three brands. 

Chalks will go into affluent suburban areas to appeal to local people while Quill is designed to sit in to premium city centre locations. He said that model will roll-out across the country to up to 10 sites and does not want to dilute the brands by growing to be a chain.

Longmate said there is a plan of where each of the brands is going and what will go where but the logistics of planning around different authorities and landlords will dictate the opening schedule.

“Within three to five years maximum we will be rolling out all the brands and within five years will have all of them open.”

Quill, which opens on Manchester’s King Street on 30 October, will be an exclusive fine dining experience with a cocktail bar and private dining areas.

More than £1m has been invested in the two-storey venue, which Longmate said has been designed to appeal to an exclusive market and will implement a strict bookings policy for the refined eatery.

To provide a high quality experience at Quill, Longmate said the recruitment process has been integral to bring in experienced staff, employed on a permanent basis to ensure consistency of standards.

Key personnel have been appointed to work across front of house, the kitchens, operations team and management - including an as yet unnamed head chef at Quill who will bring experience of  working across Michelin and AA Rosette rated restaurants.

Longmate said a structure has been established at On the Wall to attract and retain high quality staff to ensure a ready supply of dedicated people as the group expands to new venues.

He said there is a strong commercial outlook to develop from within and a pay structure that is reflective of wanting to attract and retain staff. This includes a share scheme to incentive senior managers.