Jamie Oliver is thought to have chosen a unit at the Central St Giles Piazza development in London’s West End to launch his new British-influenced concept, Union Jack’s, M&C Report has learnt.

The high profile chef has applied for a licence variation on unit 4 of the development for the premises known as Union Jacks, which is currently home to Bincho Yakitori, the Japanese restaurant concept that opened last year.

The group is also thought to have looked in Covent Garden for possible sites for the new venture.

It is understood that Union Jack’s, Jamie Oliver’s restaurant concept-in-waiting, will use only produce sourced from the UK.

Speculation has indicated that the concept will feature traditional British food, however, the appointment of Chris Bianco, the award-winning US pizza operator, as a director to the company overseeing the new launch suggests it will have a more modern twist and could feature pizzas made with British produce.

Designed by internationally acclaimed architect Renzo Piano, Central St Giles, which opened at the end of May last year, features 400,000sqft of office space, 56 private apartments, 53 affordable homes and nine new restaurants and café units around its square piazza.

A Peyton & Byrne café bakery, Huseyin Ozer’s Turkish restaurant Sofra, Italian chain Zizzi and a Fishworks site have so far opened or agreed to open at the development.