Neat Burger co-founder Stasi Nychas: ‘It’s how we adapt to the crisis that matters’
By Georgia Cronin2020-12-18T08:29:00
The timing of London’s tier 3 announcement couldn’t have been worse for Neat Burger. Launched in September last year, the plant-based burger concept’s first site was only six months old before the pandemic hit, forcing it to shift its then ambitious growth strategy of expanding to a further five dine-in sites in 2020 to fit a dramatically different marketplace. Nevertheless, the business pushed on, launching two dark kitchens in Battersea and Whitechapel earlier this year, and a further two bricks-and-mortar restaurants – to join its original Mayfair restaurant - in Camden and Soho.