McDonald’s UK is carrying out c50,000 deliveries per day from its c500 restaurants, which is helping to underpin its continued sales growth.

In an interview with MCA’s sister title The Grocer, the company’s chief executive Paul Pomroy defended the £3 delivery charge that the company puts on its deliveries, a service it launched last year.

He said: “I think people understand in the UK that there is a cost for having food delivered, or anything delivered. We don’t put any restrictions on the size, so you can order a double espresso for less than £1, but you’ll pay £3 to have it delivered. Or you can order a whole bundle of food and you’ll still only pay £3 for delivery. So we think it’s really transparent and fair in the way we’ve done it, and it’s very obvious to customers what the delivery cost is.

“The OOH market is running flat to slightly negative, which is the informal eating out market in which we operate, but we’re significantly bucking that trend.”

He also explained the thinking behind the launch of the group’s Signature Collection burger range, which was rolled out to all 900 UK stores last year.

He said: “The gourmet burger market was a high-interest, high-footfall market which I felt was overpriced. Using our volume and scale, we’ve kept our value really strong for customers.”

Burgers in the range are priced at £7 or less for a meal.

“The average price of a burger in a lot of our competition was over £10 so it meant for a meal of a burger and fries you were paying £10-£12. I saw a real opportunity for us to play in that market and be a fast follower.”

Last month, the company posted its 49 consecutive quarter of sales growth.

Following the publication of McDonald’s global results for the second quarter to 30 June 2018, Paul Pomroy said the business had enjoyed a strong Q2 performance against a backdrop of fragile consumer confidence and declining footfall on the high street.

Pomroy said the business had “bucked the trend” by continuing to listen and invest in its people and the customer experience, including the work it has done to improve its estate with the roll out of its Experience of the Future programme, and the introduction of table service.