McDonald’s has introduced three new breakfast options to its Snack Wrap range.
The new products, which are all priced at 99p, are the sausage and egg Snack Wrap; the bacon and egg Snack Wrap and the egg and cheese Snack Wrap.
The launch is being supported by a marketing campaign involving television, outdoor, press and radio ads.
Alistair Macrow, vice-president for marketing at McDonald’s UK, told Marketing: “We know that our customers are leading increasingly busy lives, working varied hours and following different routines, so we’re always developing our restaurants and our menu to offer convenient, affordable choices.”
