McDonald’s UK has reached the milestone of 100 refurbishments as part of its Experience of the Future programme, which it has described as “the biggest transformation McDonald’s has undertaken in its 40 year history”.
The refurbishments, the most recent of which was on Wednesday at the Taunton Deane Northbound motorway service station, offer a variety of elements, including self-service through digital kiosks. The company plans to eventually roll out the programme across its 1,250-strong estate.
The kiosks allow customers to use a touch screen to order from the full menu with the option to customise their meal by adding or removing ingredients. They are then given a receipt to take to a collection point which is typically to the side of the traditional counter.
Other elements that can be chosen include a tablet service, children’s digital play areas and mobile phone charging points. McDonald’s said the company assesses the right options for each site
A McDonald’s spokesperson said: “Kicking off this year, is the biggest transformation McDonald’s has undertaken in its 40 year history. Our estate is being transformed which will see the way in which our food is cooked, ordered and enjoyed by our customers change. Menu items can be ordered via digital kiosks and customised to suit our customer’s taste. The ongoing investment will further enhance our customer’s experience, whilst delivering great tasting food quickly, conveniently and for excellent value.”