McDonald’s escapes slapdown over Big Mac ad

Big Mac with Bacon

McDonald’s has escaped censure by the ASA after a radio ad for a Grand Big Mac Bacon was cleared by the advertising watchdog. The ad, broadcast on Virgin Radio on 8 March, featured two men talking about their lunch. One said he had a “packed lunch … with a cheeky little choccy bar”. The other said: “That looks tiny, have they made them smaller?” to which the first man replied: “Yeah, they used to be twice as big”. The other said: “You’ve been robbed, mate” before he said he had a “Grand Big Mac Bacon…



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