McDonald’s escapes slapdown over Big Mac ad

Big Mac with Bacon

McDonald’s has escaped censure by the ASA after a radio ad for a Grand Big Mac Bacon was cleared by the advertising watchdog. The ad, broadcast on Virgin Radio on 8 March, featured two men talking about their lunch. One said he had a “packed lunch … with a cheeky little choccy bar”. The other said: “That looks tiny, have they made them smaller?” to which the first man replied: “Yeah, they used to be twice as big”. The other said: “You’ve been robbed, mate” before he said he had a “Grand Big Mac Bacon…

 

THIS ARTICLE IS ONLY AVAILABLE TO TRIALLISTS AND SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Apply for a trial now to access exclusive news, insight and analysis of the UK’s dynamic eating and drinking out sector.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com