Canadian QSR concept Mary Brown’s (MB) Chicken has launched in the UK market, with plans for rapid expansion through franchising.
The company’s first store in the UK opened yesterday (21 February) in Lisburn, Northern Ireland, with subsequent sites planned for 2024 in London, Belfast, and Leicester.
MB is on the lookout for franchisees and master franchisees to expand the brand across the UK, Ireland, and continental Europe.
Founded in 1969, it is one of Canada’s fastest growing franchises, with c300 sites across the country and growth both within North America and international markets.
The brand is known for items including its Big Mary chicken sandwich and Tater Poutine, as well as for hand-cutting and hand-breading its Signature Chicken & Taters from locally sourced ingredients.
It has maintained the same traditional breading and seasoning recipe since 1969 using its own proprietary cooking equipment with patented technology.
Hadi Chahin, CEO of MBI Brands, said: “For over 54 years Canadians have made Mary Brown’s Chicken their first choice for fresh, hand-cut, hand breaded delicious fried chicken and Taters. We are therefore excited to introduce our legendary concept to the wonderful people of the UK. What makes MB Chicken special is our delicious, handcrafted menu and genuine hospitality; we have been a beloved tradition in Canada for generations, and we can’t wait to share our passion for delicious, made-from-scratch quality food with new friends in the UK.”
Dylan Powell, VP, International Development, said: “Backed by our experienced operational and franchise team, new franchisees have a fantastic opportunity to join us on our quest to reach 300 branches in the UK. We are 100% focused on identifying the right partners who share our values and can work as a team.”
