There’s been a set of videos lately on Instagram that I can’t get out of my mind that I can’t unsee, so I have to write about it and share them with you. Like the earworm of an annoying song lodged in your brain that you grow to love or becomes a guilty pleasure at the very least. I am a self confessed Bill’s lover and love Bill himself in equal amounts. I pretty much moved to Brighton on the strength of Bill’s breakfasts back in the day and I dare say my wife would leave me for a Bill’s veggie breakfast. So, as a fanboy I follow what Bill’s is doing as one of the strongest brands in our sector and I have also had the pleasure of working on the Bill’s brand to help reposition it for the future.